Our Mission

Provide Floridians with financially sound, fairly priced, comprehensive insurance protection for their homes, conveniently available through multiple sources statewide, and supported and serviced by Florida-based insurance professionals with an understanding and appreciation for the unique concerns of each individual customer.

We are committed to:

• Conservative financial management to ensure our ability to pay claims, maintain underwriting profitability and continue to provide coverage for our customers
• Maintain a reinsurance strategy that allows us to continue taking care of our customers after a 100 year event and/or multiple storms
• Fast, fair, friendly, and no-hassle claims service to restore our customers property and peace of mind
• Flexibility in our products, services and processes to meet the rapidly changing demands of the Florida market
• Innovation in finding new ways to provide higher levels of coverage and service
• Respect, honesty, and integrity in our communications and relationships with fellow associates, service partners, customers, agents, and our community.
• Single-minded focus on Florida’s residential property market.

At Security First we expect our profit to come from our determination to put forth the extra effort required to offer both a high quality product and a competitive price.