Innovation Isn’t a Buzzword, It’s a Culture

What it means to be an innovator in the insurance industry

Innovation has become quite the buzzword.

Companies aspire to be innovative.

Employees want to work for innovative companies.

And customers want to buy from them.

After all, if your mobile phone company offers groundbreaking tools to help you better communicate or your local hospital provides ways for you to be healthier, that’s where you’ll spend your money.

But what exactly does it mean to be truly innovative? Just “getting something done” in an environment that wallows in the status quo doesn’t qualify.

To be an innovator means creating a culture where innovative change happens. Innovators do things first.

At Security First Insurance, we are proud of the many “firsts” we’ve achieved to serve our customers.

In recent years, our policyholders have benefited from tools that help them efficiently estimate personal property value and make managing their policy through our mobile app as easy as taking a “selfie.”

But as helpful as our innovative homeowners insurance tools and services are, the “what” we do isn’t where the innovation ends.

As I shared with insurance industry friends at a recent IAA conference, being a leader in innovation also means:

1. Understanding “why” we do what we do
2. Effectively communicating the “why” to the people we lead and serve

I invite you to watch the conference video. In it, I share a quick background on Security First Insurance and the award-winning products and services we’ve developed to help us keep pace with technological change, grow exponentially since our beginning in 2005, and give our customers the best experience possible.

More important, I define innovation and discuss the three pillars necessary for building a culture of innovation in business.