“Getting a couple of smart people in a room is not going to be sufficient to develop a successful business strategy. It takes an integrative approach that touches on every area of the business, has a strong focus on the customer, and leverages the creativity and expertise of the team.” – Werner Kruck
Strategy
Over the holidays, I ordered a product that cost $399 but never arrived. Assuming the vendor would be a natural ally, I contacted the company, explained the circumstances, and eagerly awaited the obvious response: “We’re sorry this happened to you. We’ll ship the item again at no cost. Please simply return it if the first […]
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How a tough business decision helped homeowners affected by the Cape Coral tornado Wind Speeds up to 135mph. Damage to 178 structures. Those were a few of the reports following the EF-2 tornado that hit Cape Coral, FL, the evening of Saturday, January 9. The next morning, news crews posted photos of downed power lines, […]
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What it means to be an innovator in the insurance industry Innovation has become quite the buzzword. Companies aspire to be innovative. Employees want to work for innovative companies. And customers want to buy from them. After all, if your mobile phone company offers groundbreaking tools to help you better communicate or your local hospital […]
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In a popular 2015 Super Bowl commercial , a woman walks into her local pharmacy to pick up a prescription and is awkwardly greeted by AMC’s Breaking Bad anti-hero Walker White. Confused about why her pharmacist “Greg” isn’t behind the counter, the TV show’s high-school-chemistry-teacher-gone-criminal-mastermind replies, “I’m sorta Greg.” The commercial is among others in the […]
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