Werner Kruck Blog

“Success is far more than just hitting the mark. It’s having the insight and courage to look beyond the goal post, deviate from the norm, and harness data and technology to explore new ground.” – Werner Kruck

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Correlation vs. Causation and the Challenge of “Sorta” Statistics in Determining Coverage Rates

Correlation vs. Causation and the Challenge of “Sorta” Statistics in Determining Coverage Rates

In a popular 2015 Super Bowl commercial , a woman walks into her local pharmacy to pick up a prescription and is awkwardly greeted by AMC’s Breaking Bad anti-hero Walker White. Confused about why her pharmacist “Greg” isn’t behind the counter, the TV show’s high-school-chemistry-teacher-gone-criminal-mastermind replies, “I’m sorta Greg.” The commercial is among others in the […]

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