Werner Kruck Blog

“There are elements in insurance that have remained unchanged since the beginning. It takes bravery to become an innovative, award-winning company in what’s known as a laggard industry. And we enjoy the challenge.” – Werner Kruck

Insurance

Correlation vs. Causation and the Challenge of “Sorta” Statistics in Determining Coverage Rates

Correlation vs. Causation and the Challenge of “Sorta” Statistics in Determining Coverage Rates

In a popular 2015 Super Bowl commercial , a woman walks into her local pharmacy to pick up a prescription and is awkwardly greeted by AMC’s Breaking Bad anti-hero Walker White. Confused about why her pharmacist “Greg” isn’t behind the counter, the TV show’s high-school-chemistry-teacher-gone-criminal-mastermind replies, “I’m sorta Greg.” The commercial is among others in the […]

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Posted in: Home, Insurance, Strategy

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Embracing Innovation as Water Heaters Get Smarter

Embracing Innovation as Water Heaters Get Smarter

Steve Jobs, with his wire-rimmed glasses and black turtleneck, became almost as iconic as his Apple logo. He was the epitome of an innovator. But not all innovators–or innovations–are embraced, at least initially. In fact, some innovations may cause even those at the forefront of an industry to respond with an unequivocal “no thank you.” […]

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Posted in: Home, Insurance, Technology

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