Consumer Social Media Tips

Learn how to navigate disaster in a socially-connected world.

Download a printable list of Disaster-Related Social Media Tips 

1. Be on the lookout for misinformation. Inaccurate information is a major concern post-disaster. It causes several challenges for first responders and can thwart disaster relief efforts. Before you share information in social media, check the facts and the source. It’s good for everyone.

2. Connect ahead of time. Connect with your insurance company and other responders on social media BEFORE the storm. Make it as easy as possible to get the information you need when a catastrophic event occurs. Download emergency apps that will help you to quickly receive information and remain connected. SecurityFirstFlorida.com/mobile Facebook.com/InsuringFloridaHomes

3. Stay in charge. Make sure you keep all of your mobile devices plugged in, so they’ll be fully charged if you lose power. You can also buy car or solar-powered portable mobile charging devices to ensure you’ll able to maximize the use of mobile devices after the storm.

4. Privacy, please. Public conversation is great in social media, but if you’re communicating something personal (your location, status of your home, etc.) send a direct message on Twitter or a private message on Facebook. Don’t post your location if you’ve evacuated or been displaced from your home. Thieves love this info. Check your social media privacy settings. Facebook has made a number of privacy changes in the last year, and your settings may no longer provide you with enough protection.

5. Control your Facebook tag settings. Even if you lockdown your profile from the whole world, friends can still tag (i.e., @JaneSmith) you in posts or photos—exposing you to potential security risks.

6. Be real. Use your real name so emergency responders and organizations can easily find you and effectively respond in a timely manner.

7. Go to the source. Post your comments directly on the company’s social media profiles (pages, Twitter accounts, etc.) to ensure that an employee sees it and responds. Be aware “tagged” comments might not reach their intended audience.

8. Keep calm. Emotions are running high after a catastrophic event, especially when you’ve experienced a loss, but it’s always best to try to remain as calm as possible. This will help you to recall important information and communicate clearly.

9. Document your property. Take photos or record video before a storm and take additional photos after the storm capturing the damage to your property. Photos are extremely helpful for insurance companies to assess the damage.

10. Tell everyone you’re safe. After a disaster go to www.RedCross.org/safeandwell and register on the site to let family and friends know you’re ok. From that site you can update your Facebook and Twitter status.

In an emergency, call 911.